SUNYANI WILL BE A TOP CONTENDER IN FASHION DESIGN - PLATINUM EDGE SPEAKS AHEAD OF SFW 2019



Fashion in contemporary terms has moved from just covering your body with fabric, leather or metals. It has metamorphosed into an interdisciplinary venture where everyone has a potential source of livelihood.

It spans from fabric/leather/metal manufacturers, importers/distributors, retailers, pattern developers, tailors/seamstresses , bead makers, makeup artistes, fashion schools, marketers, event organizers to fashion critics who are employed to interrogate who wore what at where in the media space?


 Hardly do we get to know who created the design for an individual, or get to know the new trends in fashion in the absence awards or events. I believe this influenced the first fashion show - "fashion parades" in the 1800s which periodically took place in Paris couture salons in France. Subsequently imported by the American retailers,  the first American fashion show likely took place in 1903 in the New York City store of the Ehrlich Brothers.



As deep drinketh the goose as the gander, it however spread to other parts of the world and Ghana has had its fair share to outdoor various  fashion designers and models with such fora. One among such events which is gaining prominence and integrity is the Suncity Fashion Weekend which is organized in February every year in Sunyani by Platinum Edge.


It has run for three consecutive years and the fourth is warming up for next year February with great expectations and life lifting impacts. Mr Mario Nii Armah the Executive Director of Platinum Edge interacted with KKbPortal  on the idea behind the project.




"We want to discover hidden talents that can put fashion show on the fashion map as well as ensure that when it comes to designs, Sunyani is a top contender, SFW’s primary focus is to provide more retail access for designers to consumers locally and globally, provide platforms for networking and celebrates the African fashion industry in general, hence we can't let anyone off the hook" Mario hinted.



               
The theme for SFW 2019 is “raising our rich African culture in a cultivated mind through fashion’’ As the theme implies, the aim of this fashion weekend is to celebrate and pay homage to African designers, both new and old.

 Touching on activities and preparation towards the grand event, Mario revealed  "Although the main event takes place during the aforementioned time frame, there will be a series of events taking place between now and February. These are warm up activities leading up to the grandest fashion weekend the country has ever seen! Platinum Edge has invested substantial sums in internships, industry related training programs, networking sessions as well as various lifestyle and modeling programs and boot camps over the years, which the current “crop” of New Faces are now experiencing.These models, which are scouted throughout Ghana and provided with invaluable training, are now able to reach for their dreams " he disclosed.



This year's event would include Recognition Awards Show, which honor’s and recognizes the top designers and models taking part in the SFW.

He is however  calling on cooperate organizations, individuals and stakeholders who are into fashion to come on board and make the 2019 SFW February Experience one of a kind.



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